Newscaster Charity Digital suggest some methods to communicate a charity’s story online, as well as how charities can focus on results to demonstrate impact
It may not be obvious sometimes, but those involved in a charity are constantly working hard towards the same goal, which is achieving the charity’s vision and its mission.
It could be through advising and guiding those who ask for help, supporting those with an illness, or providing relief to those affected by a topical event (like the cost-of-living or the environment.)
Throughout this work, stories have a valuable part to play in a charity’s activities, so it’s in everyone’s interest to get involved in storytelling.
Storytelling is normally found to be the best way to get a message across. Stories influence people, it influences their emotions, the way they act and what they intend to do; and we are naturally hardwired to
remember and respond to stories.
And this is why stories can be an incredible tool for a charity, for things like nonprofit fundraising.
However, smaller charities often don’t have the resources to fund a comms person, let alone a team. Given this challenge there is a way of making things simpler; to strip it right back to what’s important.
All good charity communications start with storytelling, and if a charity has a story about how they have made a difference to someone’s life, then instantly they have that much-needed content to share across various platforms which could raise awareness and put them on the map.
National newscaster
Charity Digital explore why storytelling is important for nonprofits along with tips and examples to help charities get started.
Whether it is to donate or volunteer, and with examples from existing campaigns, their guide aims to help charities create stories that can inspire audiences to step up and take action.
To
read the guide, visit the Charity Digital
website.