Newscaster Charity Digital explore aspects that could define fundraising in 2025, including how the cost-of-living crisis would affect donations, latest trends in fundraising events, fundraising through digital methods, and more.
Fundraising is possibly the biggest activity which charities do throughout the lifetime of the charity; to raise funds to do what they do to make that change in people’s lives.
But whatever amount a charity is aiming to raise or however they want to raise it, if they plan ahead, they will get things right.
Fundraising can be fun, but it’s important that everything is safe and legal, for the sake of everyone involved. So, the sooner a charity starts planning, the less they’ll have to worry about nearer the event.
Staying Safe whilst Fundraising
At a fundraising event, the health and the safety of all supporters is important, so given the current challenges communities are facing, a charity should make sure anyone involved in a fundraising event stays safe when taking part.
Permission and Photos
When holding an event in a public place, it is important for a charity to get permission first, either from the local authority or the property owner.
Also, if you plan to take photos of other people at your fundraiser, organisers need to make attendees aware.
And if a participant is under 18, a charity must get their parent or guardian's permission to take part in the event.
First Aid
If they are holding an event in public which may involve many people, a charity should make sure they have appropriate first aid support in place, and organisations like
St John Ambulance have such advice to help charities work out
what they should have in place.
Insurance
If an event involves the general public, then
Public Liability Insurance is so important to have. Normally they do, but charities should always check first to see if their chosen venue already has this in place.
And if a charity is holding an event at home or on private property, it pays to check their insurance covers this too.
Fundraising with Food
The UK Government’s
Food Standards Agency has various guidelines on preparing, handling, cooking and storing food to help keep everyone safe at events where
food is involved.
Other Fundraising Activity which may Require a Licence
In addition to considering the above, some other things require a licence too, like using recorded music, or putting banners or signs in areas which are accessible by the public.
Charities should always check with the local authority to find out which licences they need for their public fundraising activities.
Data Protection
A charity should only collect the information they need: And it must be kept safe and not shared, and it should only be kept for as long as needed.
As an example, MVA has its own
Privacy Policy showing how they protect and use personal data.
If any charity has questions about their organisation’s fundraising and use of collected data, you can
contact MVA and they’ll be happy to help. A reminder that MVA also can support charities and Community Interest Companies with Fundraising through their Funding Club, MVA online drop in, online surgeries and MVA outreach sessions, more information can be found here
https://www.mva.org.uk/news/il...
Some of these aspects and more are explored by newscaster
Charity Digital in their guide as they look into the facts that will define fundraising in 2025.
From the economy and facts about fundraising in the coming seasons, through to methods of giving, they aim to help fundraisers tackle the challenges and make the most of opportunities in the charity sector today.
To
read their guide, visit the charity Digital
website.