News

How AI can better support Fundraising,

Newscaster Charity Digital offer a whitepaper from cloud computing experts Cloud Direct to provide charities with clear steps to use Artificial Intelligence (AI) to deliver accurate and effective data and overcome fundraising challenges.

The developments in AI technology have been starting to change the fundraising landscape, with tools appearing on the market that take the guesswork out of the fundraising process, allowing charities to focus more of their energy on their other organisation priorities.

As a result, a growing number of non-profits are starting to use AI in some capacity to support their charitable goals; suggesting this technology isn’t just a passing trend, it’s becoming essential for nonprofits looking to make a bigger impact.

Fundraising has normally relied on other methods, including direct mail, phone calls and messages, and even directly asking past donors or potential donors for their support in person.

But the digital age has brought in a new era, changing the approach to a more data-driven effort. And by using new AI tools and predictive analytics, it lets organisations use data to improve their fundraising methods and techniques.

But as a fundraiser, how do you make sure you’re able to make the most of the opportunities it presents? And how do you, for example, make sure the data you collect is clean and reliable, agrees with your objectives, and makes the most of your AI experience?

National newscaster Charity Digital offer a whitepaper from cloud computing experts Cloud Direct to provide charities with guidance to use AI to overcome any fundraising obstacles.

Exploring the various stages of the fundraising journey and where AI can help, the paper offers a way for charities to make sure the solutions offered by this technology are relevant for the charity, and so ultimately maintain a charity’s trust and reputation.

For more information or to download this paper, visit the Cloud Direct website.

MVA continues its efforts to provide coverage of local and national news and events from the Voluntary and Charity Sector.

If you would like to see coverage of specific news or subject to help your charity, your project, your community group or enterprise, you can get in touch by email at info@mva.org.uk, you can also contact MVA via the website.