The Future of Fundraising for Charities after Covid

The Covid pandemic has brought huge changes for the Voluntary and Community Sector (VCS) in Medway, especially so in terms of fundraising. With many ‘physical’ fundraising methods having to pause or even stop altogether, fundraisers have had to adapt, get creative and embrace long-lasting changes.

As charities are now getting back on their feet the way they approach fundraising moving forward can make all the difference to their overall success, and ultimately their survival.

Looking to the future, the VCS landscape is complicated, with grounds for concern as well as optimism. In a recent Charity Commission survey *over half (62%) of those taking part anticipate some level of threat to their charity’s financial viability over the next 12 months.

This means that it has never been more important for charities to stay ahead of fundraising trends and embrace change.

Below are some of the bigger changes that are taking place in charity fundraising and links to resources where you can find out more about them:

• Online fundraising platforms such as JustGiving and Crowdfunder
• QR codes
• Text to donate
• Cashless payment alternatives
• Contactless donations
• Increasing independence on technology
• Virtual events
• Hybrid events

Medway Voluntary Action offers a range of income generation support for VCS organisations and groups in Medway. Click HERE to find out more.

Further Reading:

Click HERE to download the Chartered Institute of Fundraising Report on What’s Next for Fundraising After Covid

Click HERE to read a Charity Digital article about the best online fundraising platforms

Click HERE to read a case study about SSAFA (the armed forces charity) and how their digital fundraising has evolved through the Pandemic

Click HERE to download Crowdfunder.co.uk's Guide on Setting Up Your Crowd Funding Fundraiser

Click HERE to watch Crowdfunder.co.uk’s 'Crowdfunding for charities' webinar – LINK

*Source:

https://charitycommission.blog...